🎤 Shared Narratives with Sarah Ribner
Going on Shark Tank, getting into major retailers like GNC, and the messy middle of company building
Sarah Ribner is the Founder & CEO of PiperWai, the pioneering brand that introduced the first natural, charcoal-based deodorant to the market and helped catalyze the clean personal care movement. Beyond building a nationally recognized brand featured on Shark Tank, she has consulted for emerging CPG startups, and advised entrepreneurs through programs at Wharton, Columbia Business School, and Target’s Accelerator.
Sarah holds an MBA from Columbia University and a BA from the University of Pennsylvania. A member of the Ernst & Young Winning Women and Forbes 30U30 she has been featured across major media for her leadership in mission-driven entrepreneurship. Today, she is passionate about empowering the next generation of founders, exploring sustainability, and building brands that align with a conscious, high-impact lifestyle.
What you’ll learn: how Sarah turned down Shark Tank funding but now sells PiperWai in major retailers like GNC, her take on influencer marketing and which storytelling surface areas work best for the business, the messy middle of company building, why we need to protect small businesses from the consequences of tariffs, and more
Where to listen:
Where to follow PiperWai:
💻 Follow PiperWai on Instagram
💻 Follow PiperWai on TikTok
Where to buy PiperWai:
🛍️ Buy PiperWai on Amazon here