🎤 Shared Narratives with Ben Witte
Building Red Bull for relaxation and helping people escape reality
Ben Witte is the Founder & CEO of Recess, a recreational wellness brand creating products and experiences designed to help people feel balanced, centered and inspired so they can be their most productive and creative selves — despite an increasingly stressful world.
What you’ll learn about: how he’s building Red Bull for relaxation, why consumer as a category goes in and out of fashion, the power of brands as media companies, the trade-offs of tapping into topical trends vs. sticking to evergreen marketing, his thoughts on whether virality can be manufactured, the importance of earned secrets and creating a timeless brand, and more
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